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natural ingredients perfectly balanced*

100% balanced nutrition guaranteed or your money back Great taste cats love

“Creating a natural pet food is one thing.
Creating a perfectly balanced one to
Hill’s high standards is quite another.”

-Hill’s Pet Nutritionist Kathy Gross
with her cat, Tarzan

Hill’s™ Ideal Balance™ is perfectly balanced

to maintain your cat’s health

Hover over each block and see more information below

Protein Fats Vitamins Minerals Fibre
Excess Kidney
Stress
Weight
Gain
Organ
Stress
Bladder
Stones
Gas
Ideal Balance
Lean
muscle &
growth
Healthy
skin
& coat
Strong
immune
system
Strong
bones
& teeth
Healhty
Digestion
Deficiency Poor
growth
Dull
coat
Fatigue Weakness Loose
stools

Too much protein

You can have too much of a good thing. Excess and/or low quality proteins can bring unwanted minerals, which may cause kidney stress and lead to kidney stones.

Just right

Balanced levels of high-quality protein help promote lean muscle, proper growth and balanced mineral levels.

Too little protein

Not enough protein can hamper your cat’s growth and muscle development.

Too many fats

Just like with humans, too much fat in your cat’s diet can lead to unwanted weight gain.

Just right

When fat levels are in the right proportions, the result is healthy skin and a glossy coat.

Too few fats

Fats often get a bad rap. But too little can leave your cat with a dull coat.

Too many vitamins

Vitamins are important for proper health. But an excess can put stress on your cat’s vital organs.

Just right

Balanced levels of vitamins help support a strong immune system.

Too little vitamins

When your cat doesn’t get enough vitamins, she may be sluggish and fatigued.

Too many minerals

An excess of minerals can lead to the formation of bladder stones. Too much or low-quality protein is often the culprit.

Just right

When your cat gets minerals in the right proportions, she enjoys the benefits of strong bones and teeth.

Too little minerals

Foods that don’t give your cat enough minerals can cause weakness.

Too much fibre

When fibre levels are elevated, unwanted gas can be the result.

Just right

Fibre in the right proportions is an important component to healthy digestion.

Too little fibre

When fibre levels are low, the result can be loose stools.

Ideal Balance is prepared with love, care, and attention - because pets are family too.

Our team of pet nutritionists use natural ingredients to create recipes with optimal levels of more than 50 nutrients, providing the perfect balance of nutrition for your cat's health — nothing more, nothing less.

We have over 80 years of experience developing therapeutic and wellness pet foods that have been clinically proven to extend the life and well-being of pets around the world.

We do not translate human food fads, like Banting or high protein, into our cat food. Our evidenced-based research guides the formulation of all our foods, so that you know you really are doing the best for your cat. That’s why South African vets recommend Hill’s more than any other pet food.

Read more about our heritage of caring

Is more protein better?

Protein is an essential part of your cat’s diet. Protein provides essential amino acids which are the building blocks of all tissues, organs, enzymes and hormones.

Balanced levels of high-quality protein help promote lean muscle, proper growth and balanced mineral levels.

You can get enough of a good thing

Not enough protein can hamper your cat’s growth and muscle development but too much protein has risks too. Excess and/or low quality proteins bring unwanted minerals like calcium and phosphorous, which can cause stress to the kidneys and lead to kidney stones.

It’s important to know that once your cat’s amino acid requirements are met any excess is not stored as protein for later use, but metabolized and excreted. So providing excess protein above what your cat needs has no benefit.

How much protein is in my cat’s food?

To determine how much protein is in the food you choose for you cat it’s important to look at the guaranteed analysis on the bag. This will show you what the protein % of the food in the bag is. This is not the same as the % of meat ingredients that you will see on some cat food bags. The % meat ingredients may be much higher than the protein % as it is impacted by factors like quality of the ingredient and moisture content and is not a true reflection of the amount of protein your cat is getting from the food.

Quality is more important than quantity

High quality protein provides the essential amino acids in amounts that closely match your cat’s needs and are highly digestible to allow these amino acids to be easily absorbed and retained. Because of this your cat needs less of a high quality protein to meet the essential amino acid needs.

Feeding a food with a high quality protein like Ideal Balance allows you to meet your cat’s needs without the risks associated with excess minerals. At the moment, there is no test available to determine the health of your cat’s kidney until a large level of damage is already done, so reducing this risk is vital.

How can you tell what the quality of protein in your cat’s food is?

It’s not easy to tell by looking at a list of ingredients what the quality of the protein is when you don’t know what to look out for. Chicken is called chicken whether it is high or low quality, and the amount present in the food doesn’t help as with a high quality protein you need a smaller amount to meet your cat’s amino acid needs.

So what should you look at?

The clue is in the minerals – often higher levels of minerals like phosphorous are linked to lower quality protein as this protein ingredient comes along with more bone. So look out for these on the label – we recommend a phosphorous level below 1% for an adult and senior cat to prevent stress to the kidney’s. Growing kittens have a higher requirement so look for phosphorous level’s below 1.5% for kittens.

Sometimes a cat food may not list the minerals individually but group them together under the label ash. If you can’t see individual minerals look at the ash % level instead.

The truth about grains

At Hill's we choose every ingredient in our food to achieve a precise balance of nutrients for optimal health.

Grains

We believe grains can provide valuable carbohydrates for energy, fibre for digestive health, antioxidants and essential proteins. When properly ground and cooked, grains are very digestible and their nutrients are effectively absorbed into a cat's body. Our belief in grains is backed by more than a half century of pioneering pet food research.

Prefer Grain Free?

We believe as a caring pet parent you should choose to feed your cat ingredients you are comfortable with, and recognise you may choose to avoid grains in your cat’s food.

If you choose grain free, make sure you are still getting a complete and balanced food. Our Ideal Balance range provides perfectly balanced, grain free options with potatoes as a source of carbohydrates - high in fibre for gentle digestion, naturally gluten-free and full of energy.

Some common misconceptions

Are cats
carnivores?

Grains cause
allergies in cats

Grains cause
obesity in cats

Grains cause
diabetes in cats

It’s true that cats are obligate carnivores. They have lost the ability to make certain amino acids, like taurine, vitamin A and arachidonic acid and will always convert a % of amino acids they take in into carbohydrates – this means they do need to eat a higher protein diet than dogs.

Does this mean they can only meet their nutritional needs through consuming animal protein?

They do need to eat animal protein for taurine, vitamin A and arachidonic acid, but once those needs are met they can get their energy, nutrient, amino acids from other sources.

Any excess protein is not stored for later use. Cats are able to easily digest and absorb high quality, properly cooked carbohydrates from grains and other sources like potatoes.

Hill’s Ideal Balance is made from high quality, highly digestible proteins, precisely balanced to meet all your cat’s nutritional needs, without the risks associated with excess.

Grains are often blamed unfairly for allergic reactions in cats. But did you know that less than 10% of cats with allergic conditions have adverse reactions to food? And 68% of reported adverse reactions to food are from beef, wheat and dairy. Frequently, other grains like corn and rice are mistakenly included in this group. While we certainly understand that some pets, like people, can have a sensitivity to some foods, simply eating a grain will not cause an allergic reaction.

It’s not grains in pet food that lead to obesity; any food can cause obesity if it is overfed. In fact, foods high in protein or fat are often higher in calories, which can increase the risk of obesity as portion sizes are often very small and difficult to stick too.

It is important to use the feeding guide provided with your cat’s food as a starting point of how much you should feed, then monitor your cat’s condition and adjust this amount as needed. Obesity is linked to many health risks so if you are worried your cat may be overweight, visit your vet for a weight assessment.

The biggest risk factor for the development of diabetes in cats is obesity. Whilst grains are not specifically a cause of obesity, overfeeding of any diet can increase the risk of obesity.

Quality, safety, peace of mind

At Hill's, we go beyond formulating foods for a given life stage. Ideal Balance foods undergo feeding tests that confirm complete and balanced nutrition for your cat. We also ensure that all of our foods meet the nutritional standards established by AAFCO.

See what others are
saying about Hill’s™ Ideal Balance™

Dimitri loves Hill’s

“… From a scruffy dull coat and small stature, Dimi's month of Hill’s Ideal Balance changed him. He is now a sleek young man, with the shiniest midnight black coat. …”

Willene Clair - Despatch

Copper's "Ideal"

“… Digestion problems, skin irritation - you name it Copper had it. My poor fur baby just wasn't at all happy with his food until I gave him Hill's Ideal Balance - Grain Free Natural Chicken & Potato Recipe for adult dogs. …”

Simone - Cape Town

Treats fit for a connoisseur

“… Being very picky when it comes to treats, once opened Bokkie could not resist and kept on asking for more …”

Hennie - East London

Find the right healthy cat food with natural and
balanced ingredients for your cat.*

Start by selecting your cat’s age in years.

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Not too much, not too little

The right natural ingredients guaranteed to be perfectly balanced.*

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Where to buy Hill’s™ Ideal Balance™

Hill’s Ideal Balance cat food is available at your vet clinic, or at a vet shop near you.

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